Launched by E-Commerce Industry Leader, uAfrica.com
As E-Commerce in South Africa continues to grow, uAfrica.com has observed a few key aspects of the online shopping industry, specifically focusing on how shoppers interact online and what they want from a price comparison website. A key finding is with so many online shops offering great deals, it’s hard to keep track of all of them. uPrice was launched in order to align the requirements of consumers with that of E-Commerce shops by listing products of South African online shops in one convenient location.
uPrice is a new online shopping initiative launched by uAfrica.com, one of the industry leading companies in South African E-Commerce. uAfrica.com has always strived to uplift E-Commerce in South Africa and, through the knowledge gained and the lessons learned, uPrice is one more way that uAfrica.com intends to do just that.
Over the years the needs of the consumer has changed; life got busy and expensive. Consumers don’t have hours to spend sifting through various web results or surfing various websites to compare prices. They need fast, accurate and convenient results in one location in order to compare prices, and this is what uPrice offers. All products are categorised making searches easier for shoppers and ensuring they find the right product quickly and easily. New and extensive filters have been implemented within searches and offers are matched and grouped on a single page, enabling consumers to compare prices and make decisions knowing they have found the best price on offer.
uPrice attended to a few other consumer requirements including customer security by offering ‘Verified Shops’, where online shops have to meet a strict set of criteria in order to be verified by uPrice. They also insist that each of their online shops disclose details such as a shop description, a contact method, delivery details and payment methods, which are publicly available in the shop directory, allowing consumers to determine if they feel secure in purchasing from them. Another requirement uPrice addressed is cost and how consumers could ensure they are getting the best overall deal. uPrice indicates which offers qualify for free shipping in the search results, and conveniently shoppers can filter offers to only show those that qualify for free shipping. uPrice also offers an easy way to keep track of price drops through setting price alerts and keeping track of the price trend by means of the price history graphs. There is also an option to save products to a list in order to come back later to those specific products without having to search all over again.
Times are tough and life is too short to waste searching for a good deal. uPrice makes it easier for shoppers to find the best price from the best shop quickly and conveniently. This is only the beginning, and as consumer needs evolve uPrice will continue to expand. One of the upcoming new features to look forward to is uPrice Mobile, offering added convenience for on-the-go shoppers.
